The Evolution of The New York Times Homepage, in 1 GIF

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Gif courtesy The Atlantic

Say hello to a new-look New York Times, which the news brand promises will be a sleeker, faster, more intuitive and enhanced experience for readers. “A more immersive reading experience? We’re glad you asked. We’ve streamlined our article pages and created a more responsive interface with faster load times. So navigating between stories is easier and finding more content that appeals to you is just a click, swipe or tap away,” NYT says in a slick sales pitch.

Read Jim Romenesko’s blog about the redesign.