Mandy de Waal


A former broadcast journalist who attended Rhodes University, Mandy de Waal spent twenty years in business before returning to her first love, writing. De Waal currently works as an editor, freelance writer and journalist. Published in Rolling Stone Magazine and The Guardian (UK), de Waal has also written for Daily Maverick, iMaverick, Finweek, Mail & Guardian, City Press, Rapport, Moneyweb, Noseweek; Brainstorm Magazine; ITWeb and MarkLives.

Before becoming a full time writer, de Waal founded brand agency Idea Engineers, and led the Cape Town office of Text 100. During those days she counselled blue chips like ABSA, Acceleration, BT, Heinz, Microsoft, Mosaic Software, Motorola, Nashua Mobile, Nestle and Shoprite Checkers. Her awards include the Text 100 Chairman’s Award, Planet Text Award and the Financial Mail PRISM award.

Some milestones along the way:

• de Waal brought The Forgiveness Project to South Africa by hosting Jozi’s first Forgiveness Festival. TFP is an international organisation founded by Marina Cantacuzino with help from the late Dame Anita Roddick, and aims to build a future free of conflict and violence by healing the wounds of the past. Archbishop Desmond Tutu is the project patron, while supporters include Dame Helen Mirren, the late Terry Waite and Annie Lennox. The project is funded by (amongst others) Gordon Ramsay,The Roddick FoundationFindhorn Foundation and The Body Shop Foundation.

• Helped found innovationTOWN a national campaign to promote innovation in South Africa with CIDA City Campus and Dr Taddy Blecher.

• Helped publish Value through Values, her friend and mentor Jerry Schuitema’s remarkable book about the value of service and how to end economies and societies predicated on greed and corruption.

• Helped pioneer the South African ‘Media Image Survey’ with MediaTenor, the country’s first comprehensive study of media coverage attracted by JSE-listed companies.

• Founded leading brand and reputations consultancy Idea Engineers, taking it from a start-up to a multi-million rand business counselling South Africa’s top brands.

• Led the local chapter of the technology specialist communications firm Text 100, winning local and global awards for the work she did in the field of high-tech communications.

• Helped launch many of South Africa’s first internet businesses including M-Web and

• Helped launch and market South African local to global success stories including online payment giant Mosaic Software – now S1 Corporation (Nasdaq: SONE) and online marketing technology experts Acceleration.

De Waal has interest in challenging editorial writing assignments; editing custom magazines and producing documentary films.

You can make contact with Mandy de Waal by emailing her at mandyLdewaal [at] You can SMS her on 082 557 9190. On Skype she’s

2 thoughts on “Mandy de Waal

    shauneen said:
    April 1, 2013 at 5:17 pm

    impressive & compelling…always. and true to form…like hot knife through butter…always.

    Promises, promises. : Marklives!com said:
    April 26, 2013 at 9:08 am

    […] about meeting them, and giving them visibility by listening to them… really listening to them. Mandy de Waal is a former agency boss who walked the corridors of greed until she kicked it all in to become a […]

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