SA Youth very keen on news

Posted on Updated on

Good news for news brands – young people are accessing news via social media, blowing apart notions that the many hours they spend every day on Facebook and Twitter are wasted only on trivialities.

Anton Harber cites research from Jos Kuper: “They don’t read papers or watch traditional TV, but they need quick and current news to keep up with their peer group. They just find and use it differently from the way their parents did. And South African youth, the research showed, are intensely involved with politics and discussing it a great deal. They check their cellphones often during the day and pick up snippets on social media, radio (still the most popular medium) or street news posters, and they Google it to learn more. They don’t trust a single source, knowing that the internet can feed them falsities, and so look at a number of reports, particularly those from branded sites, such as News24, CNN and BBC. Once they have verified the story, they share it — tweeting, posting it on Facebook or e-mailing a screen-print. If the story is particularly interesting, it may go viral — and then the mainstream media might report it.”

Read Anton Harber’s piece on BDlive.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s