Mandy de Waal editor of new emag called trendMARK

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trendMark 2014MarkLives.com – the advertising, design and media site  known for exacting content – has launched a new annual emagazine called trendMARK. Edited by MarkLives.com consulting editor Mandy de Waal, trendMark focuses on a wide array of subjects related to trends. The magazine offers insights from ‘thought leaders’ such as Dion Chang, founder of Flux Trends, who has established himself as one of South Africa’s most influential trend analysts; entrepreneurial educator and principal at the Ogilvy Digital Marketing Academy, Dave Duarte; MD of Idea Engineers, Shauneen Procter; founder of Fuseware, Mike Wronski; Ornico CEO, Oresti Patricios; as well as head of digital strategy at Machine, Andy Gilder.

MarkLives.com’s writesL “In its launch issue, Duarte outlines a three-step process for deciding what trends are while Chang gives a rundown of top trends in the consumer landscape, from retail disruption to understanding the millennials and their plenty martyrs. Patricios contributes on media trends, looking especially at that the politics of mobile news, and Gilder refuses to bark up the wrong tree, urging that we all focus on perfecting what we already know instead of trying to prophesy the future of digital.”

“Procter discusses the bigger picture in incorporating sustainability in business operations, driving the point home that ‘green’ is not a colour, while Herman Mason, editor and publisher of MarkLives.com, discusses the advertising landscape of 2013 and extracts lessons for the adland to learn as we progress into 2014. Gugu Mtshali, Ornico’s head of Africa division, who’s been eating, breathing and shopping the Nigerian way for seven years, shares on Nigeria’s Retail Death-match. According to Mtshali, everyone must be at the edge of their seats as 2014 and beyond hold more excitement for the West African giant than we’ve ever seen.”

“trendMARK is a joint venture between Brand Intelligence company Ornico and MarkLives.com, the authoritative voice of the advertising, branding, marketing and media community in South Africa. Design for this premier annual is done by Idea Engineers, the communications agency with a business-minded approach.”

Read or download the full magazine via Issuu.

Download the emag – trendMARK 2014 Pdf (12mb).

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6 thoughts on “Mandy de Waal editor of new emag called trendMARK

    trendMARK: Dave Duarte, Dion Chang, Mandy de Waal + - said:
    January 31, 2014 at 1:40 pm

    […] Read or download the full magazine via Issuu. For a PDF copy click here. […]

    […] This feature first ran in trendMark. Read or download the full magazine via Issuu. For a PDF copy click here. […]

    Imagine-AR (@Imagine_AR) said:
    February 10, 2014 at 3:40 pm

    Dear TrendMARK Marketing team

    Please watch the linked video and contact me on vincentc@imagine-ar.co.za

    IMPORTANT – It is well worth seeing and a “Game changer” for marketing.

    Please browse to http://www.youtube.com/watch?v=CVpYp_z2GIM and watch the video there.

    The possibilities are Only limited by imagination!

    We really would like to do business with you and see your next annual publication go AUGMENTED!!

    #trendMARK: Digital does not evolve — it mutates - said:
    February 12, 2014 at 5:07 am

    […] This feature first ran in trendMark, the discerning trends resource for African marketers and corporates. Read or download the full magazine via Issuu. For a PDF copy, click here. […]

    […] This feature first ran in trendMark, the discerning trends resource for African marketers and corporates. Read or download the full magazine via Issuu. For a PDF copy, click here. […]

    […] This feature first ran in trendMark, the discerning trends resource for African marketers and corporates. Read or download the full magazine via Issuu. For a PDF copy, click here. […]

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